How the AI script coach works (the Coach button)

The coach reads your draft before you publish and grades six retention drivers: Stakes, Open Loop, Credibility, Pattern Interrupt, Payoff, and Specificity, each strong/solid/weak with an impact level, plus one "Biggest opportunity".

Open it from the "Coach" chip in the editor toolbar (the script needs at least 200 words). It runs by itself the first time you open a script that has 200+ words, and the first time a paste pushes a script past 200 words; after that use the refresh icon in the "Script coach" window ("Re-analyze the script"). The chip turns amber when the script changed since the last run.

Limits: Free gets 3 runs in total (they don't reset, and the automatic runs count); Pro 100 a month; Team 300 a month. To work through the suggestions, use the "Writing partner" panel (Pro), which reads your latest coach results.

Checked against the app on September 15, 2026.

Still stuck?

Two ways to a person. Both are read by Tyler, who built ScriptFox.

Fox is the chat bubble at the bottom right of every page once you are signed in. It answers from these same pages and hands you to a person when it can't.